Feltman's Hot Dogs

Frontend DevelopmentInteraction DesignDevelopment
About the project

Inspired by his grandpa who was a devoted regular of the Feltman’s establishment, Michael Quinn officially brought back the boardwalk favorite – original recipe and all. While they already had an eCommerce site with Shopify, their numbers were well below industry standards. Through customer interviews, surveys, and a competitive analysis we were able to redesign the site that not only looked good but also converted.

Since the launch, they have seen Total Sales increase by 700%, Conversion Rate increase 635%, and Online Store Sessions increase by 25%.

ShopifyeCommerceJavascriptGSAPResponsive