Brand Identity, App Design
iTrapp is an app aimed to revolutionize the trap shooting industry. Managing teams, scoring shoots, and advanced analytics are just a few features of the app. They approached me to help with brand refinement and UI design.
iTrapp captures a lot of information. The main challenge was to break down the complexity of the data without decreasing the functionality. We identified tiers of data based on ‘Need to Know’. High-level information is up front. Detailed information that explains is a click away.
Another major concern was the color pallette. Trap shoots mostly take place outside, so careful considerations had to be considered when designing the UI. Having the ability to select a light or dark theme was very important to the team.